Jeff Valdez started his career in entertainment as a stand-up comedian. Today, he is the executive producer of Nickelodeon’s The Brothers Garcia and founder of Sí TV, a new, national Latino-themed network. Dubbed “the Ed Sullivan of Latino talent” by the Los Angeles Times, Valdez will discuss growing up in the projects, the future of Latinos in Hollywood, and some of the things that still make him laugh. Tomás Cookman is the president of Cookman International, a full service Latin music firm that has represented many top artists, including La Ley, Fabulosos Cadillacs, Nortec Collective, Manu Chao, and others.  Founder of the Latin Alternative Music Conference, Cookman will talk about the joy of nurturing emerging artists, memories of his first live concert, and the future of Latin Music, both in and out of the U.S.