Black List CEO Franklin Leonard

In Retrospect, I Get Why Kids Called Me ‘Urkel’

Franklin Leonard is founder and CEO of The Black List, an annual report on the most popular unproduced screenplays in Hollywood. Before participating in a discussion of the lack of diversity onscreen in America today, he talked about lasagna and soccer—as well as his favorite still-unproduced Black List script—in the Zócalo green room.

Q:

It’s your last meal; what do you eat?


A:

A really good lasagna. From where, I have no idea, but a really good lasagna would probably hit the spot. And a Coca-Cola. And a coconut cream pie for dessert.


Q:

Did you have any nicknames as a kid?


A:

I got called “Urkel” a lot, which I hated at the time, but in retrospect I get it.


Q:

Describe yourself in five words or less.


A:

Introvert. Opinionated. Homebody. Progressive. Neurotic.


Q:

What’s your favorite spectator sport?


A:

Soccer. That’s easy.


Q:

Who’s your favorite player?


A:

Didier Drogba [of Chelsea].


Q:

What is your favorite Black List screenplay that hasn’t gotten made?


A:

It’s called Jackie, by Noah Oppenheim. It’s a biopic of Jackie Kennedy. It begins with the assassination and ends with the funeral.


Q:

What is the most surprising Black List screenplay that did get made?


A:

Lars and the Real Girl or Slumdog Millionaire. Just based on the scripts, those two on their face were unlikely movies to get funded.


Q:

What do you wake up to?


A:

Usually my dog whining to go out. It’s like, “Wake up you idiot, it’s time to go.” Also, my iPhone alarm.


Q:

If you could live in any other time, past or future, when would you choose?


A:

I’m pretty cool with right now, honestly. I feel like so much is changing so rapidly that it’s a really exciting time to be alive. I also think sort of traveling historically is difficult for black people for myriad reasons. I might’ve been psyched for 1920s Harlem. And who knows what the future will bring.


Q:

What’s the most important lesson you learned as an analyst for McKinsey, where you worked before coming to Hollywood?


A:

To be really strategic and analytical in my thinking.