Why Can’t We All Fight On Like Old USC?

California's Public Universities Could Learn Some Things From the Rise of the Trojans

Mathews USC

The University of Southern California football team is likely to lose to archrival UCLA this Thanksgiving weekend. But away from the gridiron, USC is on a decades-long winning streak that has become one of the most important stories in our state.

Over the past generation, USC has transformed itself from an easily mocked regional school for rich kids (“University of Spoiled Children”) into a global powerhouse. That growth has coincided with the decline or stagnation of other local entities, and turned USC into one of the most influential institutions in Southern …

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