California’s Massage Industry Explosion

Why Did a Law Intended to Regulate Massage Parlors Have the Opposite Effect?

massage

For the record, I did not intend to get naked for this column.

But the woman at the local massage parlor insisted that I remove my pants and underwear before she would put her hands on me. And so I took it all off–in order to better understand today’s California.

Judging by our streetscapes, this is a state of massage. It has become nearly impossible to drive a thoroughfare anywhere in California without encountering multiple massage parlors. Since the 2007 arrival of the Great Recession, no retail business sector has grown faster, …

More In: Inquiries