I Loved DTLA Before It Was Cool

Ten Years Ago, Downtown Was Dead at Night and Didn’t Even Have a Grocery Store. Today, It’s a Destination for People Across Southern California.


I fell in love with downtown Los Angeles on a warm summer night in 2004. I had parked my car on 7th Street and Grand Avenue, where the restaurant and patisserie Bottega Louie opened five years later. But that night, there was nothing there and not a single soul walking around at 9pm. It was dead quiet on the streets. Still, I saw the amazing bones of a real urban center. In that moment, I decided to get involved somehow with helping to turn downtown into L.A.’s vibrant urban center.

A …

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