Want to Save the Environment? Give Consumers More Benefits for Going Green
The Green Bundle: Pairing the Market With the Planet
In the process of confronting pollution and climate change, environmentalists have had to grapple with the demands of capitalism. Some see markets and corporations as obstacles to saving the planet, while others seek to use government regulation or litigation to incentivize capitalists to change their behavior, and still others appeal to consumers to limit consumption. But so far, curbs on capitalism have had limited success in mitigating climate change, or producing transformational reversals of environmental damage. How can you change the consumption habits of billions of people? Must people be …
