Why Angelenos Love Kogi BBQ, Kale, and Cupcakes

Food Trends Are the Edible Zeitgeist, Says Journalist David Sax. And They Impact Our Diets, Economy, and Culture.

David Sax at Grand Central Market

If you yell “cupcakes” to a crowd of Angelenos, how will they respond? How about “gluten-free”? Or “kale”? Or “bacon-kale cupcake”?

Journalist David Sax, author of The Tastemakers: Why We’re Crazy for Cupcakes But Fed Up With Fondue, opened his talk at the Grand Central Market downtown by asking the standing-room-only crowd to react viscerally to these words and phrases. While people cheered for “kale” and “bacon,” their response to “cupcake” was mixed—and they booed both “gluten-free” and “bacon-kale cupcakes.” The loudest cheers, however, were reserved for “food trucks.”

This response, said …

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