Will We Have Any Privacy After the Big Data Revolution?

Corporations Know More about Their Customers’ Lives Than Ever Before. But the Information Economy Doesn’t Have to Leave Us Exposed.

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Does the rise of big data mean the downfall of privacy? Mobile technologies now allow companies to map our every physical move, while our online activity is tracked click by click. Throughout 2014, BuzzFeed’s quizzes convinced millions of users to divulge seemingly private responses to a host of deeply personal questions. Although BuzzFeed claimed to mine only the larger trends of aggregate data, identifiable, personalized information could still be passed on to data brokers for a profit.

But the big data revolution also benefits individuals who give up some of their …

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