The Mythology and Art of the American Road Trip

Ten Artists Designed 100 Billboards Along the I-10 From Florida to California

6_ Baldessari

An art exhibition usually takes place in a gallery, where you go to see work that’s been installed there for a few months. But what if you could see an exhibition unfold over space and time, while speeding along the freeway in your car?

The Manifest Destiny Billboard Project, conceived of by L.A.-based visual artist Zoe Crosher and co-curated with Los Angeles Nomadic Division (LAND), answered that question with a series of about 100 billboards by 10 artists installed along the I-10 Freeway—from Florida to California.

In 2013, Crosher and LAND’s …

More In: Viewings