When Life Hands You Lemons, Make Cinco de Mayo

In One California Town, a Holiday Co-Opted by Beer Companies Has Roots in a Celebrated Citrus Crop

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What’s with Cinco de Mayo, anyways?

Corporate advertisers treat it as the de facto Mexican Day, if not Latino Day, in this country. In 1998, the United States Post Office issued a Cinco de Mayo stamp featuring two folklórico dancers. In 2005, Congress passed a resolution making Cinco de Mayo an official national holiday to celebrate Mexican-American heritage. And it’s customary for presidents to celebrate Cinco de Mayo on the White House lawn with margaritas flowing, mariachi music playing, and dancers in brightly colored traditional costumes.

Don’t they all know …

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