The Notorious, Mixed-Race New Orleans Madam Who Turned Her Identity Into a Brand

By Repackaging the Myths of the Tragic Octoroon and the Self-Made Woman, Lulu White Crafted a Persona That Haunts Beyoncé’s “Formation”

In 2016, music and pop-culture idol Beyoncé released the album Lemonade to rapturous reviews. As a historian of New Orleans, I was especially intrigued by the video for one of the songs on the album, “Formation.” The video includes iconic images of the city: Katrina flood waters and post-flood graffiti; “second-lines”; marching bands; crawfish eating; and even a dancing “Mardi Gras Indian.” As we move through various neighborhoods, we visit a church service, a St. Charles Avenue mansion, and, in what appears to be a move through time into the …

A row of long socks with different patterns and colors, such as a black-and-white striped pair of socks and a rainbow pair.

Who in the World Named My Cashmere Socks?

Behind Every Witty, Punning, Trademarked Name, Somebody Like Me Worked to Make You Smile—and Buy a Product

Zócalo’s editors are highlighting some of our favorite pieces from the archive. This week: Writer Ellen Lutwak describes working as a naming consultant—and what’s …