Helping the Environment Is Nice. Helping Yourself Is OK, Too.

A UCLA Economist Argues That More People Will Embrace 'Green' Consumption If They Get a Personal Benefit

Homo sapiens are hardwired to consume, a habit that’s taking a heavy—and potentially catastrophic—environmental toll. But pleading with people to stop driving gas-guzzling SUVs or eating red meat may not be enough to save the planet, unless you can also offer some personal incentive or private benefit to individuals that will make them alter their consumption patterns.

That idea forms the core of a new book, The Green Bundle: Pairing the Market with the Planet, co-written by Magali Delmas, an economist at the UCLA Anderson School of Management. It also was …

More In: Economics

In the 1930s, America Defaulted on Its Debt. It Could Happen Again.

FDR's Decision to Drop the Gold Standard Holds Resonance Today as Big Bills Come Due

In the darkest days of the Great Depression, President Franklin D. Roosevelt, with support from Congress and the Supreme Court, agreed to wipe out more than 40 percent of public …

When the U.S. Government Asked American Families to Turn in Their Gold

American Default: The Untold Story of FDR, the Supreme Court, and the Battle Over Gold

At $20 trillion, the national debt of the United States is slightly bigger than the annual output of the American economy. Government shutdowns and brinksmanship about extending the country’s debt …

“Brexit Means Brexit” Is a Meaningless Mantra

Britain Wants to Build a Wall Between Itself and Europe. That's Not Possible.

A hard and massive self-deception sits at the heart of Brexit, one that the United Kingdom’s government has not admitted to itself, much less the public: Brexit is a journey …

The Amazon Headquarters Sweepstakes Is Bad for Cities

The Tax Incentives Doled out to the Online Shopping Giant Aren't Worth the Gains in Jobs

Envious of Silicon Valley’s success, more than 80 places throughout the world have renamed one of their neighborhoods “Silicon-something,” including “Silicon Beach” in Los Angeles, “Silicon Bayou” in New Orleans, …