Helping the Environment Is Nice. Helping Yourself Is OK, Too.

A UCLA Economist Argues That More People Will Embrace 'Green' Consumption If They Get a Personal Benefit

Homo sapiens are hardwired to consume, a habit that’s taking a heavy—and potentially catastrophic—environmental toll. But pleading with people to stop driving gas-guzzling SUVs or eating red meat may not be enough to save the planet, unless you can also offer some personal incentive or private benefit to individuals that will make them alter their consumption patterns.

That idea forms the core of a new book, The Green Bundle: Pairing the Market with the Planet, co-written by Magali Delmas, an economist at the UCLA Anderson School of Management. It also was …

More In: environmentalism

America’s National Parks Were Never Wild and Untouched

Montana's Emblematic Glacier National Park Reveals the Impact of Human History and Culture

In 1872, Congress created the first national park, Yellowstone, so that its scenic features would be “dedicated and set apart as a public park or pleasuring-ground for the benefit and …

L.A. Is Drowning in Its Own Water Pretensions

Civic Leaders' Fantastical Claims of Water Self-Sufficiency May Endanger Southern California's Real Water Supplies

This time, “Chinatown” is fooling itself.

Los Angeles has a long history of water deceptions, a point made famously by Roman Polanski’s 1974 neo-noir film. But the massive self-sabotage of the …

The “Crying Indian” Ad That Fooled the Environmental Movement

Behind the '70s Anti-Pollution Icon Was an Italian-American Actor—and the Beverage Industry

It’s probably the most famous tear in American history: Iron Eyes Cody, an actor in Native American garb, paddles a birch bark canoe on water that seems, at first, tranquil …

Sixteen Years After His Death, a Renowned Environmentalist Won His Longest Fight

David Brower, Founder of Friends of the Earth, Spent His Career Negotiating Between Nature and Power

Earlier this year, Pacific Gas & Electric Company, which built and operates the Diablo Canyon nuclear reactors on the central California coast, announced that it will phase them out by …