CONNECTING PEOPLE TO IDEAS AND TO EACH OTHER
CONNECTING PEOPLE TO IDEAS AND TO EACH OTHER

Is A/B Product Testing Turning Us into Silicon Valley’s Lab Rats?

The Tech Industry Says It's Helping Us Shape the Future, But Our Clicks Could Entrap Us

The choice to give away your personal preferences to the tech industry is yours–or is it? Image in the public domain.

A:
Test me all night, baby.

No, really. Sign me up to be the subject of A/B testing. I’d even be willing to sign a blanket consent form, right now, so that all of Silicon Valley’s biggest brains can test me for the purpose of improving the human future.

Everybody’s doing it. In fact, you’ve likely been A/B tested without your knowledge if you’ve ever used Google or Facebook.

With A/B testing, different users are given different variants of a website or an email or a purchasing button to test …

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