Why Two California Billionaires Should Buy Newspapers

Mark Zuckerberg and Elon Musk Could Launder Their Reputations—And Maybe Serve the Public

To: Mark Zuckerberg and Elon Musk
From: Joe Mathews
Re: Acquisition and Reputation

Have you two lost your minds?

Both of you are suffering through long-running, self-inflicted public relations crises. Mark, Facebook’s self-serving and ever-shifting policies, the way its platform polarizes politics, and growing alarm about the health effects of social media, have turned you into a lightning rod.

Elon, you are over a barrel for strange behavior, including attacking financial analysts, crying during a New York Times interview (which included the revelation that you use Ambien and recreational drugs), and tweeting yourself …

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