The Surprisingly Modest Start to McMansion Sprawl

Builders Like the Campanelli Brothers Helped Fuel Midcentury Suburban Desire, from Massachusetts to Moscow

After V-J Day—August 14, 1945—millions of World War II veterans came home and began to look for a place to live. New highways, cars, and government-sponsored mortgages encouraged them to dream big. Up until that point, Americans, especially immigrant Americans, had thought of the Land of Opportunity as the place where discipline and hard work would guarantee prosperity and upward social mobility. After the War, they believed they could have more. The American Dream now meant home ownership and spatial mobility, too. Young families emerging from the years of wartime …