CONNECTING PEOPLE TO IDEAS AND TO EACH OTHER
CONNECTING PEOPLE TO IDEAS AND TO EACH OTHER

The Bug That Had the World Seeing Red

How a Mesoamerican Insect Created the Globe's Most Coveted Color

Once there was a color so valuable that emperors and conquistadors coveted it, and so did kings and cardinals. Artists went wild over it. Pirates ransacked ships for it. Poets from Donne to Dickinson sang its praises. Scientists vied with each other to probe its mysteries. Desperate men even risked their lives to obtain it. This highly prized commodity was the secret to the color of desire—a tiny dried insect that produced the perfect red.

How could a color be so valuable? In culture after culture, red …

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