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Tuesday, February 9, 2010
Marketing in the Age of the Niche
No Size Fits All: From Mass Marketing to Mass Handselling
by Tom Hayes and Michael S. Malone
In the movies, all it takes to crack the in-crowd is one savvy make-over….
No Size Fits All: From Mass Marketing to Mass Handselling
by Tom Hayes and Michael S. Malone
In the movies, all it takes to crack the in-crowd is one savvy make-over….