Targeted Education Can Help Dispel the Deadly Myth That Only Light-Skinned People Need Sunscreen

In the U.S., African Americans and Latinos Are Far Less Likely to Survive Skin Cancer Than the General Population

People go to South L.A. for many reasons. We went there to figure out how to get kids to use sunscreen to protect their skin from sun damage.

We’re scholars—Ariella is a UCLA Anderson professor of operations management, while Lance is a medical doctor with an MBA—who are deeply interested in what works, and doesn’t work, when it comes to health education.

One of our focuses has been raising awareness about causes and recognition of melanoma and other types of skin cancers. More than 3.5 million such cancers occur annually in the …