Why Livestrong Will Die

Brands Are Fragile. Lance Armstrong Killed His.

This month, Lance Armstrong was stripped of his seven Tour de France titles by the International Cycling Union after evidence of his major role in a widespread doping ring was made public. He has been barred for life from Olympic sports and will likely be barred from participating in the New York City and Boston marathons. Pat McQuaid, the president of the cycling union, told The New York Times, “Lance Armstrong has no place in cycling; he deserves to be forgotten in cycling.”

Countless athletes have falls from grace, but few …