How Horace Greeley Invented the Persona of the Crusading Journalist

The 19th-Century Publisher Made Reform-Minded, Opinion-Driven Journalism Commercially Viable

December 3, 1840, a Thursday. A bank president in New Jersey goes missing in broad daylight, leaving his office in New Brunswick around 10 a.m. He is never again seen alive. Some say he’s gone to Texas, others say Europe. There are no leads, one way or another, for six days. Then, an impecunious carpenter is seen with a “handsome gold watch,” “unusually flush with money,” boasting of newfound liberation from his mortgage. The trail leads to his home, down the steps into his cellar, under hastily laid floorboards, and …