Comfortably Numb
Comfortably Numb: How Psychiatry Is Medicating a Nation
by Charles Barber
For those who don’t remember the endearing Zoloft dot of the early years of this millennium, that blobby animated star of advertisements for the antidepressant, Charles Barber tells the story. It was one of the best among the many drug campaigns aimed directly at consumers, made possible by a loosening of Food and Drug Administration regulations in 1997. Marketing gurus invented the name “Zoloft” to sound vaguely scientific but still pronounceable (like its peers Prozac, Effexor, and Paxil, to name …
