UC Santa Cruz Professor Emeritus of Psychology Anthony Pratkanis
Magic Is a Performing Art—and a Humanity
Anthony Pratkanis is professor emeritus of psychology at the University of California, Santa Cruz, where he studied social influence and persuasion. He is co-author, with Elliot Aronson, of Age of Propaganda: The Everyday Use and Abuse of Persuasion and, with Doug Shadel, of Weapons of Fraud: A Source Book for Fraud Fighters. Before joining a Zócalo/UCLA Anderson School of Management event in Los Angeles titled, “Is Propaganda Keeping Americans From Thinking for Themselves?” he visited the green room and spoke about becoming an amateur magician, appearing on The Oprah Winfrey Show, and testifying …
