The Unsung Heroes of the Boxing World
Mismatched Fighters Help Up-and-Coming Champs Bolster Their Records in a Winner-Takes-All Industry
In the name of beer sales and taco Tuesday nights, Cinco de Mayo has morphed from a symbol of anti-imperialist struggle into a lucrative marketing opportunity for corporate America. Cinco de Mayo’s fight night—a stage for high-profile fights and staggering paydays, with renowned headliners like Oscar De La Hoya and Floyd Mayweather Jr., generating millions in revenue—has, too, become a cash grab for the boxing industry.
This Cinco de Mayo weekend, Saúl “Canelo” Álvarez, this era’s top earner, is scheduled to take on Jaime Munguía and defend his super middleweight world …
