Why Do Americans Drink Half as Much Coffee Today as They Did 60 Years Ago?

This May Be the Golden Age of Java, But We’re Getting Our Fix Elsewhere

Why Do Americans Drink Half as Much Coffee Today as They Did 60 Years Ago?

We live in a golden age of coffee. Starbucks alone has ensured that you can get a well-brewed cup anywhere in America—even in truck stops, strip malls, and drive-throughs. But it’s not just Starbucks. The boom in specialty coffee is so wide and deep that Dunkin’ Donuts and McDonald’s boast of their 100-percent Arabica beans. There’s also a thriving “third-wave” coffee scene, where self-proclaimed coffee snobs pay $5 for a cup of single-origin, drip-brewed joe. So, yes, our nation is awash in terrific coffee.

Given our obsessive, even fetishistic, interest in …

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