Sofia Pusa

Cybernetic Flowers

Sofia Pusa is a multidisciplinary creative director and illustrator based in London.

For her Zócalo Sketchbook, Pusa gives us an array of crisp, cybernetic flowers to herald the arrival of spring. Note her prominent use of solarization—digital extrapolation of a familiar effect in chemical photography, where extreme overexposure leads to a reversal in tone. In Pusa’s flowers, the color shifts are psychedelic and transcendental, giving the plants a distinctly futuristic twist.

Of the Sketchbook, Pusa says, “For me, flowers are not just beautiful living things but have a deeper meaning of hope, inner strength, and creativity. I hope to convey this feeling with my series.”


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