The New Mexico Oppenheimer Erases
Films and Tourism Campaigns Depict an Empty State That Is In Fact Full of Life
Los Alamos, New Mexico’s tourism website quickly clues visitors into what the city considers its two principal assets. There’s the national laboratory, represented by an illustrated atom, and there are three national parks, represented in an illustrated leaf. Underneath these symbols is the slogan “where discoveries are made.”
In 2021, New Mexico attracted 7.2 billion in tourist dollars. Many visitors come for the leaf: Outdoor recreation added $2.3 billion to the state’s economy that year. Meanwhile, the atom—the state’s nuclear past and present—attracts a subset of tourists who come to visit …
