BuzzFeed Quizzes Are Good for the Soul

Sure They’re Annoying and Occasionally Insulting. But the Possibilities for Self-Knowledge Are Endless.

Americans have gone quiz-crazy. People who wouldn’t have dared admit to reading BuzzFeed a few weeks ago are now trawling the site late at night to answer questions they’d find insulting anywhere else.

All of a sudden we’re wondering: What about me screams “dachshund”? Was it the love I espoused for a good hot dog that earned me a suggested move to Des Moines? Why did I just tell all my Facebook friends that I’m Thomas from Downton Abbey? (Am I really Thomas from Downton Abbey?)

Zócalo believes such possibilities for self-knowledge are endless, and …