My American Languages

I First Learned English, Then Spanish, to Navigate My Identity in This Big Country

Sister Paula, our eighth grade teacher at Holy Cross Elementary School in South Los Angeles informed us one morning in 1944 that Fridays would be devoted to public speaking. Which meant that each of us, standing in front of the class, had to recite something we had memorized. She said we could recite anything we wanted. Most boys opted to tell jokes.

When my name was called, I stifled an inner groan (I was very shy), walked to the front of the class, and began to speak, “Four score and …

A Marvel Superheroine, a Courtesan, and a Politician Walk Into a Bar

Wading into the Meanings, Manifestations, Mythologies, and Misunderstandings the Name ‘Kamala’ Has Sparked

My name is Kamala and I’m the leading candidate for U.S. Senate in California, even though polls suggest that more than half of Californians are still learning my name, and …

No, You Don’t Have to Sign Up for Mandarin Lessons Just Yet

Even While China’s Economic Power Grows, English Will Remain the Global Go-To Language

A Russian, a Korean, and a Mexican walk into a bar. How do they communicate?

In English, if at all, even though it’s not anyone’s native language. You can swap …

A row of long socks with different patterns and colors, such as a black-and-white striped pair of socks and a rainbow pair.

Who in the World Named My Cashmere Socks?

Behind Every Witty, Punning, Trademarked Name, Somebody Like Me Worked to Make You Smile—and Buy a Product

Zócalo’s editors are highlighting some of our favorite pieces from the archive. This week: Writer Ellen Lutwak describes working as a naming consultant—and what’s …

Should I Give a Damn About the Mayor’s F-Bomb?

Why It’s OK for You, Your Kids, and Even Your Mom to Listen to L.A.’s Foul-Mouthed Eric Garcetti

In using an expletive last week to tell a rally of hockey fans, “This is a big fuckin’ day,” did Los Angeles Mayor Eric Garcetti cross a line?

There are real …