Has FC Barcelona Ruined Its Brand?

A Soccer Team That Was Supposed to Be About More Than Winning Betrayed Itself by Signing Biter Luis Suárez

Et tu, Barcelona?

I’ve rooted for you—the Spanish soccer team FC Barcelona, one of the most successful sports franchises in the world, founded in 1899—since I was a kid. And for good reason. Remember your slogan, mes q’un club—“more than a club”? You weren’t supposed to be just about winning, but about playing, and conducting yourself, in a certain way: with artistry, open to the world, and without excess of ego. That is what your more than 160,000 registered member-owners (“Barça” pioneered the communal form of ownership that is common among …