Has FC Barcelona Ruined Its Brand?

A Soccer Team That Was Supposed to Be About More Than Winning Betrayed Itself by Signing Biter Luis Suárez

More Than a Club

Et tu, Barcelona?

I’ve rooted for you—the Spanish soccer team FC Barcelona, one of the most successful sports franchises in the world, founded in 1899—since I was a kid. And for good reason. Remember your slogan, mes q’un club—“more than a club”? You weren’t supposed to be just about winning, but about playing, and conducting yourself, in a certain way: with artistry, open to the world, and without excess of ego. That is what your more than 160,000 registered member-owners (“Barça” pioneered the communal form of ownership that is common among …

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