Can the Free Market Cure Asthma?
A Group in Fresno Looks to Make Money While Helping Kids Breathe
Is there a profit to be found in reducing children’s asthma attacks? A diverse team of public health advocates, asthma care providers, financiers, and foundations has set up a pilot program with the goal of making money for investors while solving a deeply entrenched health crisis in and around Fresno, California.
The idea is to create incentives to reduce costly visits to the emergency room caused by asthma attacks. In Fresno, families and insurers spend approximately $35 million a year on these ER visits. Asthma attacks are triggered by pollution, dust …
