The Postcards That Captured America’s Love for the Open Road

From Mid-Century Until Today, “Greetings From” Postcards Have Combined a ‘Fantastical View’ of the Country With Car Culture Obsession

The most prolific producer of the iconic 20th-century American travel postcard was a German-born printer, a man named Curt Teich, who immigrated to America in 1895. In 1931, Teich’s printing company introduced brightly colored, linen-textured postcards that remain familiar today—the sort that trumpeted “Greetings from Oshkosh, Wisconsin!” “Greetings from Rawlins, Wyoming!” or “Greetings from Butte, Montana!”

Like so many industrious strivers who came to the United States at the close of the 19th century, Teich pursued his postcard business as a means of building a life for his family (and getting …

The Jersey Doctor Who Donated 29 Boxes of Postcards to the Smithsonian

His Hundreds of Thousands of Alluring Images Will Make You Wish You Were There

The postcard—dated February 7, 1940—shows an image of bright blue water, palm trees, and people lounging under umbrellas. A printed title rubs it in— “Enjoying Mid-Winter Bathing and Sunshine at …