Apple Is Coming for Your Wrist, Your Car, Your House
Can the World’s Biggest Company Be Hip and Ubiquitous at the Same Time?
Verlyn started it, as far as I am concerned. Sometime in 2000, my colleague started bringing his Mac laptop to our New York Times editorial board meetings. The rest of us would hover around the sleek white machine with the cool lighting radiating from it, wondering if Verlyn Klinkenborg could possibly be serious. Some of us had used Apples in college, sure, but everyone does crazy things in college.
Was an Apple really fit for a workplace? Verlyn assured us that it was no toy, and that his Mac could do …