Can Museums Serve Distinct Groups While Also Building a Cohesive Community?
Social Bridging Is Challenging for Arts Organizations and Patrons, But It's Good for Both
Like many organizations, my museum, the Santa Cruz Museum of Art & History, struggles with two conflicting goals.
The museum should be for everyone in our community.
But it’s impossible to do a great job being for everyone. We’re more successful when we target particular communities or audiences and design experiences for them.
How do you reconcile the desire to be inclusive with the practical imperative to target? In the past, I’ve subscribed to the theory that an organization should target many different groups and types of people to serve a constellation …