NASA’s Other Moonshot Helped Revolutionize Marketing

The Apollo Moon Landing Wasn't Supposed to Be Broadcast, Until a Team of Ex-Reporters Pushed for Live TV

On July 20, 1969, an estimated 600 million people watched and listened in real time as astronauts Neil Armstrong and Buzz Aldrin touched down on the surface of the moon.

With the drama unfolding on their television screens, the attention of millions was focused on a single event—a single step, really—for the first time. It was one of the first grand, extended global social media events of our modern era, much bigger than a Super Bowl Sunday.

But landing on the moon almost didn’t happen—not for the public, anyway. …

What’s Good for Putin Is Good for California

From Aerospace to Hollywood Bad Guys, a New Cold War Offers Myriad Opportunities for the State to Prosper

Here are two words Californians should say to Vladimir Putin:

Thank you.

California, with its historic reliance on defense-related industries, never quite recovered from the end of the Cold War. Today, Los …

The Sky Is Falling, Again

The Sequester and the Booms and Busts of Aerospace

Have the budget cuts in Washington, known as the sequester, brought on another great decline of California aerospace, the business that built L.A.? The history of Southern California’s aerospace industry …

Lost In Space

Should the U.S. Government Spend Billions On NASA?

Ever since Sputnik 1, millions of American kids have dreamed of becoming astronauts—while the U.S. has spent billions of dollars on sending shuttles, people, satellites, and more out into the …

Red Star Over Boeing

Will China Dominate Air and Space?

Even after six years of living in China, journalist James Fallows, national correspondent for The Atlantic and author of China Airborne, can only guess where the country is going next. …

The Power Of Chinese Wings

Should Boeing Fear the PRC’s Aerospace Industry?

 

If you spend billions on developing planes, you’ll probably wind up with some planes. You might even find yourself playing a major role in aerospace. China has proven itself capable …