NASA’s Other Moonshot Helped Revolutionize Marketing

The Apollo Moon Landing Wasn't Supposed to Be Broadcast, Until a Team of Ex-Reporters Pushed for Live TV

On July 20, 1969, an estimated 600 million people watched and listened in real time as astronauts Neil Armstrong and Buzz Aldrin touched down on the surface of the moon.

With the drama unfolding on their television screens, the attention of millions was focused on a single event—a single step, really—for the first time. It was one of the first grand, extended global social media events of our modern era, much bigger than a Super Bowl Sunday.

But landing on the moon almost didn’t happen—not for the public, anyway. …

By Richard Jurek | August 16, 2016

Why TV Moved Its Crime Bosses to Modesto and Oceanside

In Search of Grittier Settings, Hollywood Embraces California's Metropolitan Edges

By Joe Mathews | June 16, 2016

At first glance, the setting for Hollywood’s newest gangland drama might be jarring: northern San Diego County, in the small city of Oceanside.

But you really shouldn’t be surprised, at least …

Would Brits Really Rather Watch Fussy Old Lord Grantham Than a Dashing Winston Churchill?

The Producers of 'Downton Abbey’ Want to Tell the Wartime Prime Minister's Riveting Backstory, but a Half Century of Disparagement May Have Taken Its Toll

By Michael Shelden | March 11, 2016

If you were disappointed to see Downton Abbey come to an end on PBS this past weekend, the good news is that the producers of this sensation on both sides …

When Two ‘Little Rascals’ Crossed the Color Line

The Friendship Between These Young Hollywood Actors—One Black, One White—Was Ahead of Its Time, but Also an Illusion

By Julia Lee | January 19, 2016

When I was a kid, I used to watch episodes of The Little Rascals on TV in our living room in Los Angeles. My parents were Korean immigrants who had …

The Great TV Debates That Forever Changed How Politics Was Covered

When ABC Brought William F. Buckley, Jr., and Gore Vidal Together, the Media Became More Interested in Heat Than Light

By George Merlis | December 1, 2015

In our defense, we were a bit desperate. It was 1968 and ABC News was starved for resources and significantly smaller than its rivals NBC and CBS. We had to …

Nairobi Knows How to Manufacture a Pop Star

East Africa’s Version of ‘American Idol’ Is Pioneering a Less Cutthroat, More Human Competition

by Will Kennedy | June 24, 2015

Six blue-masked doctors in white coats stood before us, each monitoring an infrared detector, checking for signs of fever in travelers. It was late February, and I had just arrived …

Get More Zócalo